Social Media Posts

Create, schedule, and manage social media posts across multiple platforms. Combine AI-generated captions with media to create engaging content that reaches your audience at the right time.

Creating Posts

Step 1: Select Profile

Choose which profile this post belongs to:

• Determines which accounts are available
• Organizes posts by brand/department
• Affects analytics and reporting

Step 2: Write Content

Enter your post content:

• Use AI-generated captions from Caption Generator
• Write custom content
• Edit generated captions
• Include hashtags, mentions, emojis

Tip: Use the Caption Generator to create engaging, contextually-aware captions, then customize as needed.

Step 3: Add Media

Upload images or videos:

• Images: JPG, PNG, GIF formats
• Videos: MP4, MOV formats
• Multiple Media: Some platforms support multiple images
• Thumbnails: Auto-generated for videos

Platform Support:

• Instagram: Images and videos
• Facebook: Images and videos
• Twitter: Images and GIFs
• LinkedIn: Images and videos
• And more...

Step 4: Select Platforms

Choose which platforms to publish to:

• Select one or multiple platforms
• Each platform gets appropriate formatting
• Character limits enforced automatically
• Media optimized per platform

Step 5: Schedule or Publish

Publish Immediately:

• Post goes live right away
• All selected platforms publish simultaneously
• Good for time-sensitive content

Schedule for Later:

• Choose date and time
• Select timezone
• Post publishes automatically
• Perfect for planning ahead

Post Status

Posts can have different statuses:

• Draft: Saved but not published
• Scheduled: Set to publish at future time
• Published: Live on platforms
• Failed: Publishing error occurred
• Deleted: Removed from platforms

Editing Posts

Before Publishing

Edit posts before publishing:

• Modify content
• Change media
• Add/remove platforms
• Adjust schedule time

After Publishing

Some platforms allow editing:

• Edit content (platform-dependent)
• Update media (limited support)
• Delete and repost if needed

Note: Editing capabilities vary by platform. Twitter doesn't support editing, while Facebook and LinkedIn do.

Scheduling Posts

Scheduling Options

• Specific Date/Time: Choose exact publish time
• Timezone: Select appropriate timezone
• Best Time Suggestions: Platform-recommended times
• Bulk Scheduling: Schedule multiple posts

Best Practices

1. Know Your Audience: Schedule when your audience is active
2. Platform Timing: Different platforms have different peak times
3. Timezone Awareness: Consider your audience's timezone
4. Consistent Posting: Maintain regular posting schedule
5. Test and Adjust: Monitor performance and adjust timing

Scheduling Limits

• Platform Limits: Some platforms have scheduling restrictions
• Queue Management: Manage scheduled post queue
• Conflict Resolution: Handle scheduling conflicts

Post Analytics

Performance Metrics

Track post performance:

• Engagement: Likes, comments, shares
• Reach: Number of people who saw the post
• Impressions: Total number of views
• Clicks: Link clicks and interactions

Platform-Specific Metrics

Each platform provides unique metrics:

• Twitter: Retweets, quote tweets, replies
• Instagram: Saves, story views, profile visits
• Facebook: Reactions, shares, page views
• LinkedIn: Reactions, comments, profile views

Analytics Dashboard

View analytics:

• Per-post performance
• Account-level metrics
• Profile-level aggregation
• Time-based trends

Post Management

Filtering Posts

Filter posts by:

• Status: Draft, scheduled, published, failed
• Profile: Posts by profile
• Platform: Posts by platform
• Date Range: Posts within time period
• Search: Search post content

Bulk Actions

Perform actions on multiple posts:

• Delete: Remove multiple posts
• Reschedule: Change schedule for multiple posts
• Republish: Republish failed posts
• Export: Export post data

Post Queue

Manage scheduled posts:

• View upcoming posts
• Edit scheduled posts
• Cancel scheduled posts
• Reorder post queue

Media Management

Uploading Media

• File Size Limits: Varies by platform
• Format Support: JPG, PNG, GIF, MP4, MOV
• Multiple Files: Upload multiple images/videos
• Processing: Media is optimized automatically

Media Optimization

Media is automatically:

• Resized for platform requirements
• Compressed for faster upload
• Formatted appropriately
• Thumbnails generated

Media Library

Access previously uploaded media:

• Reuse media across posts
• Organize media by profile
• Delete unused media
• Manage storage

Best Practices

1. Use AI Captions: Use Caption Generator to draft on-brand captions faster
2. Add Visuals: Include images or videos when possible
3. Platform Optimization: Tailor content per platform
4. Schedule Strategically: Post when audience is active
5. Monitor Performance: Track what works and adjust
6. Engage with Audience: Respond to comments and interactions
7. Consistent Branding: Maintain brand voice across posts

Platform-Specific Tips

Twitter

• Keep it concise (280 characters)
• Use 1-3 hashtags
• Include images for better engagement
• Post frequently (multiple times per day)

Instagram

• High-quality images are essential
• Use 10-15 relevant hashtags
• Post stories for additional engagement
• Use Instagram-specific features (Reels, IGTV)

Facebook

• Longer posts perform well
• Ask questions to encourage comments
• Use Facebook-specific features (Events, Groups)
• Post 1-2 times per day

LinkedIn

• Professional tone
• Share industry insights
• Use LinkedIn articles for long-form content
• Post during business hours

Troubleshooting

Post Failed to Publish

• Check account connection status
• Verify platform permissions
• Review content for violations
• Check media file formats
• Retry publishing

Scheduling Issues

• Verify timezone settings
• Check platform scheduling limits
• Ensure account is connected
• Review scheduled post queue

Media Upload Errors

• Check file size limits
• Verify file format
• Ensure stable internet connection
• Try compressing media

Next Steps

• Learn about Caption Generator - Creating engaging captions
• Learn about Profiles - Organizing your accounts
• Learn about Accounts - Connecting platforms
• Review Overview - Social media features