Social Profiles

Social Profiles are organizational containers that help you manage multiple social media accounts and posts. Use profiles to group related accounts, organize content, and track performance by brand, department, or campaign.

What are Profiles?

Profiles are logical groupings that contain:

• Multiple social media accounts
• Posts associated with those accounts
• Performance analytics
• Organizational structure

Think of profiles as folders or categories for your social media presence.

Why Use Profiles?

Profiles help you:

1. Organize by Brand: Separate main brand from product lines
2. Organize by Department: Marketing, Sales, Support teams
3. Organize by Campaign: Specific marketing campaigns or events
4. Filter Content: Quickly find posts and accounts by profile
5. Track Performance: Analyze performance by profile
6. Manage Permissions: Control access by profile (future feature)

Creating Profiles

Profile Settings

When creating a profile, configure:

• Name: Descriptive name (e.g., "Main Brand", "Product Line A")
• Description: What this profile is for (optional)
• Color: Visual identifier for the profile (used in UI)

Best Practice: Use clear, descriptive names that indicate the profile's purpose.

Profile Color

Choose a color to visually identify the profile:

• Used in profile cards and lists
• Helps distinguish profiles at a glance
• Can match brand colors
• Makes filtering and organization easier

Managing Profiles

Viewing Profiles

The Profiles page shows:

• All your profiles in a grid
• Profile name and description
• Associated account count
• Color identifier
• Quick actions (Edit, Delete, View Accounts)

Editing Profiles

Update profile settings at any time:

• Change name or description
• Update color
• Changes apply immediately

Deleting Profiles

Warning: Deleting a profile also deletes:

• All associated accounts
• All associated posts
• All associated queues

Before Deleting:

• Export any data you need
• Move accounts to another profile if needed
• Ensure you won't need the profile later

Profile Organization

Single Profile Setup

If you have one brand/account:

• Create one profile
• Add all accounts to that profile
• Simple and straightforward

Multiple Profile Setup

If you have multiple brands or departments:

• Create separate profiles for each
• Add relevant accounts to each profile
• Organize posts by profile
• Track performance separately

Example Structure:

Main Brand Profile
  - Twitter Account
  - Instagram Account
  - Facebook Account

Product Line A Profile
  - Product A Twitter
  - Product A Instagram

Support Team Profile
  - Support Twitter
  - Support LinkedIn

Profiles and Accounts

Adding Accounts to Profiles

When connecting a social media account:

• Select which profile it belongs to
• Account appears in that profile
• Posts from that account are associated with the profile

Moving Accounts

You can move accounts between profiles:

• Edit the account
• Change the profile assignment
• Account and its posts move to new profile

Profiles and Posts

Creating Posts

When creating a post:

• Select which profile it belongs to
• Post is associated with that profile
• Can be published to accounts in that profile

Filtering Posts

Filter posts by profile to:

• See all posts for a specific profile
• Review content for a brand/department
• Analyze performance by profile

Best Practices

1. Start Simple: Begin with one profile, add more as needed
2. Clear Naming: Use descriptive names that indicate purpose
3. Logical Grouping: Group accounts that belong together
4. Consistent Structure: Use similar profile structure across organization
5. Regular Review: Periodically review and clean up profiles

Use Cases

Use Case 1: Multiple Brands

Company with multiple brands:

• "Brand A" profile with Brand A accounts
• "Brand B" profile with Brand B accounts
• Separate content and analytics

Use Case 2: Departments

Large organization with departments:

• "Marketing" profile
• "Sales" profile
• "Support" profile
• Each manages their own accounts

Use Case 3: Campaigns

Marketing campaigns:

• "Summer Campaign 2024" profile
• "Product Launch" profile
• Temporary profiles for specific events

Next Steps

• Learn about Accounts - Connecting social media accounts
• Learn about Posts - Creating and managing posts
• Review Overview - Social media features