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Social Media Analytics
Track and analyze the performance of your social media posts across all platforms. Monitor engagement, impressions, clicks, and more to optimize your social media strategy.
What is Analytics?
Analytics provides comprehensive performance data for your social media posts:
- Post-Level Metrics: Individual post performance
- Platform Comparison: Compare performance across platforms
- Time-Based Analysis: Track performance over time
- Profile Insights: Performance by profile
- Account Performance: Individual account metrics
Key Metrics
Engagement Metrics
- Impressions: Number of times posts were seen
- Likes: Number of likes/reactions
- Shares: Number of shares/reposts
- Comments: Number of comments
- Clicks: Number of link clicks
- Views: Number of video views (for video posts)
Performance Indicators
- Engagement Rate: (Likes + Shares + Comments) / Impressions
- Click-Through Rate: Clicks / Impressions
- Reach: Unique users who saw the post
- Viral Coefficient: Shares / Impressions
Using Analytics
Viewing Analytics
- Select Profile: Filter analytics by profile (or view all)
- Choose Platform: Filter by specific platform (or view all)
- Select Account: Filter by individual account (or view all)
- Set Date Range: Choose time period to analyze
- View Results: See aggregated metrics and individual post data
Analytics Dashboard
The analytics dashboard shows:
- Summary Cards: Total impressions, likes, shares, comments, clicks, views
- Performance Chart: Visual representation of metrics over time
- Top Posts: Best performing posts
- Platform Breakdown: Performance by platform
- Post List: Detailed view of all posts with metrics
Filtering Analytics
Filter analytics by:
- Profile: View performance for specific profiles
- Platform: Focus on specific platforms (Twitter, Instagram, etc.)
- Account: Analyze individual account performance
- Date Range: Custom time periods
- Post Status: Published, scheduled, failed posts
Exporting Data
CSV Export
Export analytics data to CSV:
- Apply desired filters
- Click "Export" button
- Download CSV file with all post data and metrics
CSV Includes:
- Post ID
- Platform
- Account username
- All metrics (impressions, likes, shares, etc.)
- Post date
Use Cases for Export
- Reporting: Create reports for stakeholders
- Analysis: Analyze data in Excel or other tools
- Backup: Keep historical records
- Integration: Import into other analytics tools
Syncing Analytics
Manual Sync
Sync analytics data from platforms:
- Click "Sync Analytics" button
- System fetches latest data from all platforms
- Metrics are updated in dashboard
Note: Some platforms may have delays in reporting metrics. Sync may take a few moments.
Automatic Sync
Analytics are automatically synced:
- After posts are published
- Periodically throughout the day
- When viewing analytics page
Interpreting Analytics
High Engagement Posts
Look for posts with:
- High engagement rate
- Many shares
- Multiple comments
- High click-through rate
Action: Create similar content or repost successful content.
Low Performance Posts
Identify posts with:
- Low impressions
- Minimal engagement
- No clicks or shares
Action: Adjust content strategy, try different formats, or test different posting times.
Platform Performance
Compare platforms:
- Which platforms get most engagement?
- Which platforms drive most clicks?
- Where is your audience most active?
Action: Focus efforts on top-performing platforms.
Time-Based Trends
Analyze performance over time:
- Are metrics improving?
- Are there seasonal patterns?
- What days/times perform best?
Action: Adjust posting schedule based on trends.
Best Practices
- Regular Review: Check analytics weekly or monthly
- Compare Periods: Compare current period to previous periods
- Identify Patterns: Look for what works consistently
- Test and Iterate: Use insights to improve content
- Export Regularly: Keep historical data for long-term analysis
Troubleshooting
Missing Metrics
- Some platforms have delays in reporting
- Sync analytics to fetch latest data
- Check if post was successfully published
- Verify account connection is active
Inaccurate Data
- Metrics come directly from platforms
- Platform APIs may have reporting delays
- Sync analytics to refresh data
- Check platform-specific reporting times
No Data Showing
- Ensure posts have been published
- Check date range includes published posts
- Verify account connections are active
- Sync analytics to fetch data